šŸ“ˆ CRE Investing Breakdown: Industrial vs Retail vs Multifamily Returns šŸ”šŸ¬šŸ˜ļø

šŸ­šŸ“Š How to Compare Industrial, Retail & Multifamily Returns Like a Pro šŸ’°šŸ¢

January 30, 2026•3 min read

šŸ­šŸ“Š How to Compare Industrial, Retail & Multifamily Returns Like a Pro šŸ’°šŸ¢

šŸ“ˆ CRE Investing Breakdown: Industrial vs Retail vs Multifamily Returns šŸ”šŸ¬šŸ˜ļø


How to Compare Industrial, Retail & Multifamily Returns

What Smart Commercial Real Estate Investors Actually Measure

Commercial real estate returns are not created equal. Industrial, retail, and multifamily assets each generate income differently, respond to economic cycles differently, and carry very different risk profiles. For investors and business owners evaluating opportunities in Houston, Katy, and Fulshear, understanding how to properly compare returns—not just headline cap rates—is critical.

This guide breaks down the metrics that matter most and shows how experienced investors evaluate true, risk-adjusted CRE performance.


Step One: Stop Comparing Cap Rates in Isolation

Cap rates are a starting point—not a decision tool.

A 6.5% industrial cap, a 7% retail cap, and a 5.5% multifamily cap may appear directly comparable, but they reflect very different assumptions around:

Ā·Lease structure

Ā·Expense volatility

Ā·Tenant credit

Ā·Re-leasing risk

Ā·Capital expenditures

Smart investors look deeper.


Industrial Returns: Stability Through Simplicity

Industrial assets—particularly single-tenant and small-bay logistics—are favored for predictable cash flow.

Why industrial pencils well:

Ā·Long leases (5–10 years common)

Ā·Triple-net structures reduce expense risk

Ā·Lower capital expenditures

Ā·Strong demand from logistics, manufacturing, and service users

Key return drivers:

Ā·Debt Yield (often stronger than other asset classes)

Ā·Stable DSCR even in higher-rate environments

Ā·Lower management intensity

Industrial may not deliver the highest IRR, but it often delivers the cleanest risk-adjusted return.


Retail Returns: Yield With Execution Risk

Retail rewards investors who understand tenant mix and location economics.

Retail can outperform when:

Ā·Anchored by service-based tenants (medical, food, fitness)

Ā·Located in high-income, high-growth corridors

Ā·Leases include annual escalations and expense pass-throughs

Where investors get burned:

Ā·Overestimating tenant durability

Ā·Underwriting vacancy too aggressively

Ā·Ignoring rollover clustering

Retail often shows higher going-in cap rates, but requires active asset management to sustain returns.


Multifamily Returns: Scale With Sensitivity

Multifamily remains capital’s default asset class—but margins have compressed.

Multifamily strengths:

Ā·Multiple income streams reduce single-tenant risk

Ā·Financing liquidity is deepest

Ā·Long-term appreciation potential

Key challenges today:

Ā·Operating costs rising faster than rents

Ā·Heavy reliance on rent growth assumptions

Ā·Higher sensitivity to interest rates and insurance costs

Multifamily returns are increasingly execution-dependent, not automatic.


The Metrics That Actually Matter

Professional investors compare assets using a stacked approach, not a single number:

Metric

Why It Matters

Cash-on-Cash Return

Immediate income performance

IRR

Time-weighted return including exit

Debt Yield

Lender-grade risk measurement

DSCR

Cash flow durability

CapEx Load

Hidden return erosion

Re-Leasing Risk

Income interruption exposure

The best asset is not the one with the highest projected return—but the one with the most durable assumptions.


Houston-Area Investor Takeaway

In Katy, Fulshear, and West Houston:

Ā·Industrial dominates for stability and lender confidence

Ā·Retail wins when service-based and neighborhood-anchored

Ā·Multifamily requires conservative underwriting and patience

Returns follow discipline, not asset class hype.

If you’re comparing opportunities—or refinancing an existing property—the structure of the deal often matters more than the sector label.


https://www.houstonrealestatebrokerage.com/

https://www.houstonrealestatebrokerage.com/houston-cre-navigator

https://www.commercialexchange.com/agent/653bf5593e3a3e1dcec275a6

http://expressoffers.com/[email protected]

https://app.bullpenre.com/profile/1742476177701x437444415125976000

https://author.billrapponline.com/

https://www.amazon.com/dp/B0F32Z5BH2

https://veed.cello.so/FOmzTty6oi9

https://buymeacoffee.com/vikingente3

https://creplaybookseries.billrapponline.com

https://creplaybook.billrapponline.com/


Ā© 2023-2024 Bill Rapp, Broker Associate, eXp Commercial Viking Enterprise Team


I am a Houston commercial broker, with residential experience, as well as a lending background. I have been in the real estate industry for 14 years and counting, and I have worked in many roles within the industry and each has given me a unique perspective of the industry as a whole.

My dedication to clients is rooted in this industry knowledge, but also includes my desire to go the extra mile in networking to source off market opportunities for my clients. Me and my team at eXp Commercial have a cutting-edge technology package that gets the widest exposure for each transaction. eXp Commercial offers a nationwide network through which we can deliver the best exposure and professional advice to achieve our clients’ goals while also minimizing their risk.

Clients appreciate my methodical method of discovery in our initial consultation. Through which we can get to know each other and their specific’s business’s needs and objectives on a granular level. Our processes help navigate each transaction and its potential pitfalls through to a successful outcome for our clients. It is my stated goal to provide our clients with extensive market analysis and expertise that fosters innovative solutions and rewarding commercial real estate opportunities.

Bill Rapp, CRE Broker

I am a Houston commercial broker, with residential experience, as well as a lending background. I have been in the real estate industry for 14 years and counting, and I have worked in many roles within the industry and each has given me a unique perspective of the industry as a whole. My dedication to clients is rooted in this industry knowledge, but also includes my desire to go the extra mile in networking to source off market opportunities for my clients. Me and my team at eXp Commercial have a cutting-edge technology package that gets the widest exposure for each transaction. eXp Commercial offers a nationwide network through which we can deliver the best exposure and professional advice to achieve our clients’ goals while also minimizing their risk. Clients appreciate my methodical method of discovery in our initial consultation. Through which we can get to know each other and their specific’s business’s needs and objectives on a granular level. Our processes help navigate each transaction and its potential pitfalls through to a successful outcome for our clients. It is my stated goal to provide our clients with extensive market analysis and expertise that fosters innovative solutions and rewarding commercial real estate opportunities.

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