Bill Rapp, CRE BrokerHouston Just Became One of America’s Top CRE Markets If you’ve been watching the commercial real estate landscape closely, one thing is clear: Houston is no longer a secondary market—it’s a primary target for capital.
Bill Rapp, CRE BrokerWhy Retail Absorption Is Tied to Rooftops If you understand one principle in retail commercial real estate, make it this: Retail doesn’t lead growth — it follows rooftops.
Bill Rapp, CRE Broker🏢 How to Underwrite Exit Cap Rates Correctly (And Protect Your Investment) If you get one assumption wrong in commercial real estate… it’s usually the exit cap rate.
Bill Rapp, CRE Broker🏗️ The Truth About Value-Add in 2026 “Value-add” used to be simple: buy under-market, renovate, raise rents, refinance. In 2026, that strategy still works—but only if you understand one critical shift: 👉 Execution risk now outweighs acquisition price.